Nielsen's Heuristic .04 — Haiku Edition

Consistency and Standards, Nielsen’s fourth usability heuristic, promotes the idea that familiarity breeds usability. Users shouldn’t have to guess whether different elements mean the same thing. By following platform conventions and internal design standards, interfaces become more predictable and learnable — reducing friction, increasing speed, and strengthening the overall user experience.

The poster reduces this principle to a calm, structured haiku — an ode to rhythm, repetition, and design systems that respect the user’s intuition.

Museum-quality poster made on long-lasting matte (uncoated) paper.

• Paper-weight: 170 gsm / 65 lb.
• Posters shipped in sturdy packaging.
• Printed/shipped on demand — no minimums.