Nielsen's Heuristic .02 — Haiku Edition

Match Between the System and the Real World, the second of Jakob Nielsen’s ten usability heuristics, emphasizes the importance of designing interfaces that align with the user’s mental model. Rather than forcing users to adapt to system logic or internal terminology, this principle calls for familiar language, intuitive metaphors, and real-world conventions. When digital interactions reflect how people think and speak, they feel simpler, faster, and more natural.

The poster translates this principle into a poetic haiku and subtle metaphor — a visual reminder to design not for the system, but for the person using it.

Museum-quality poster made on long-lasting matte (uncoated) paper.

• Paper-weight: 170 gsm / 65 lb.
• Posters shipped in sturdy packaging.
• Printed/shipped on demand — no minimums.